Meta wants to get more money from WhatsApp and Facebook Messenger. It informed the employees that the coming years will make WhatsApp and Facebook Messenger the main source of income.
Earn money with WhatsApp
Because everyone suffers from inflation, even fewer ads are sold and the meta notices it. So that’s no less than 13 percent of all jobs within the company. But that’s not all: the focus needs to shift. Reuters writes that Mater CEO Mark Zuckerberg wants to focus on making money with WhatsApp and Messenger. Metaverse is really in it for the long term, but in the short term it hopes to monetize WhatsApp through the business opportunities it offers. For example, companies can use WhatsApp for their customer service for a fee. Also, it is possible to sell products through WhatsApp, but only through a company account and against payment.
Exactly how Zuckerberg wants to expand that revenue is by focusing more on those company accounts, so we hope you as a consumer won’t be directly affected. At the same time, it could be a nice example of the industry on Twitter, where Elon Musk is eagerly experimenting with accounts for customers, for example (which also requires payment). On the other hand, the hashtag #riptwitter was also a source of fun for many throughout the day, so taking too much inspiration from the competition is not the best plan in this case.